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That’s It

Here’s how Dash and Shape Right reinvented
the way you perceive weight loss!

That’s It is a very addictive game. It entices the players to compete head-to-head in a guessing game where they try to outsmart each other. The better you play, the more gold coins you can collect. Team with an advanced app that helps make this fun game even more versatile, players can participate wherever they are!


That's It




One of the most important aspects of the game is the look and feel of the all-important golden coins. Those are the reward, so they have to look perfect. We brainstormed and ended up going with a blend of a chunky, cartoony feel to it with an authentic currency stamp. The color was the familiar rustic golden hue that many gamers are familiar with.


When we were putting this card-based game together, we felt that the design would have to be impeccable. Games are all about appeal and this card icon is a big part of that. We spent a lot of time refining the feel of the cards before settling on this one.


For the user icon, we decided to keep it similar to the design for our in-game cards. That way, we can reinforce a sense of branding throughout the game. We were inspired by the use of a number of silhouettes that might remind you of platforms like Facebook. We felt that type of association could help our players relate quickly.