Now that we’ve built something special, it’s time to put it in the wild and see how it responds. By monitoring user experience and getting their feedback, we’re going to find out what type of adjustments the product needs before it goes live.
That’s where usability testing comes in. At Dash Media, we use focus groups and usability studies to gain insight on the user’s experience. We record, observe and then analyze the results. Some of the ways we do that is:
Software and web user experience testing
Market research and focus groups
Mobile device testing (for responsiveness)