So we’ve got traffic to the website. What comes next is conversion rate optimization. That’s the process where we work with the visitors that you do have and find a way to convert more of them into customers.
The majority of businesses and websites only focus on generating the traffic (SEO) and don’t pay as much attention to converting them (CRO). But if a website has 1000 visitors stopping by and they are converting them at 1%, they can either find a way to get 1000 more visitors so that they can double their conversions or they can optimize the site so that they can convert more than 1%.
Some simple things like adding contact forms, changing calls-to-action, offering a newsletter and creating new landing pages are just a few ways to optimize the traffic that you do have. Chat with us and we’ll help improve your bottom line with CRO.