Content is and has always been king. With the explosion of the internet, the emphasis on content has grown exponentially. Nowadays, it’s the core of almost all marketing strategies.
The traditional world of marketing has been tuned out by consumers, for the most part. On demand television and DVR’s (or PVR’s) allow them to skip advertising. Magazines and newspapers subscriptions have dwindled, and so has the attention to the ads inside. And even people who are surfing online, they’ve developed the ability to blur out banners and buttons.
That’s why effective content marketing has truly become king. We’re talking about clickable headlines, sticky content and engaging substance. As long as you continue to distribute valuable, relevant content, the audience will come.