Are you aware that customers who watched a product video are 85% more likely to make a purchase? That statistic tells you quite a bit about the importance of video. It’s one thing to talk about your brand via text, it’s a whole other ballgame to start showing people through a video.
Video is a great tool to catch the attention of your visitors or attract the notice of new ones. They’re engaging, informative and much easier to consume than other forms of media.
There’s a number of ways to get going with video, including the following:
- Product videos
- Video profiles
- Video testimonials that capture the customer experience
- Video commercials or ads
- News releases
- Event coverage