Sometimes clients have a tough time defining a digital strategy but our blueprint is now tried, tested and true. When it comes to branding, we take our clients through the following stages:
- Strategize, plan and asses the goals of the brand
- Create and launch: formulate the brand’s message
- Determine which platforms are right for the brand
- Engage customers, interact online and develop your presence
It’s important to note that when we’re defining or developing a strategy, we have to ensure that it follows an idea and a structure. Part of that is ensuring that our clients are going to generate a profit and ROI. Those are outcomes based on sticking to the strategy; they aren’t the strategy itself.